Archive for 九月, 2007


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更新日期:2007/09/27 23:47 TVBS記者:鄭惠心 陳君宜

現在是百貨週年慶檔期,為了不讓荷包大失血,很多消費者會先上網查資訊,看看其他網友的評價,選好要買的保養彩妝品才到專櫃去;因此,業者在網路上提供更多試用品和優惠,希望抓住這些年輕的網路族。

七年級生愛漂亮,早就懂得保養要趁早的道理,不過,她們可不想直接到專櫃去花大錢,而是先用自己最熟悉的傳播方式,上網蒐集情報。

民眾張小姐:「大家都會(在網站上)發言,我就會去點選,只要有人更新,我就會看。」民眾周小姐:「因為我覺得售貨員,一定是講自己的東西是最好的,可是我們上網看的時候,我會看負面的評價,我會看有幾個人說它不好。」

看好網路族的市場,越來越多保養品業者在網站上下功夫,除了辦活動之外,也提供預約和免費試用品,吸引網友。

業者陳宜青:「我們在網路上有做深度懇談、預約,很驚人,大概2天,就有400多人,到全省23個櫃點預約,在網路上列印的兌換券,就可以到櫃上做懇談或體驗。」

透過網路來的客人,因為都已經先做過功課,對產品有一定的了解,因此下手更大方,難怪業者要在網路行銷上更用心。

click to play the MacOS 8AJAX and Web 2.0 is the hottest technical jargon this year (2007). All the sudden everyone has to talk about community building and develop those dynamic scripting effort.
In fact, back at 10 years ago (1997) Desktop.com had the vision and actually build up a business for what Google app is trying to do today. Back at the time some people from the North think it’s crazy and useless for fat desktop-like applications to run on the web.

Well, those people might be 50% correct, desktop.com is no longer in business and you can only see it at web archive (the original desktop.com Web OS); however the same old techiques (now can be called AJAX), isn’t a joke anymore.
As I bring back my old little Mac Kernel back to life, it is still works like a champ in FireFox and IE 7. Allow popup window for the moment and click the image above to bring some of your good old memory back…
I did it for fun and learning back at 199x. It’s advanced JavaScript then and now. It were a mod from someone from German (sorry, no longer has your name to credit you). And Yes, the work is almost 10 years old and is still way cool.
Here’s another old school and yet still in good hand piece: “ToolMan DHTML Library“. The small yet snippy JavaScript allow you to create Drag & Drop, Sorting, Edit in Place. Best of all, it’s old 🙂

Thanks Tim for showing off the work.

click to play the MacOS 8AJAX and Web 2.0 is the hottest technical jargon this year (2007). All the sudden everyone has to talk about community building and develop those dynamic scripting effort.

In fact, back at 10 years ago (1997) Desktop.com had the vision and actually build up a business for what Google app is trying to do today. Back at the time some people from the North think it’s crazy and useless for fat desktop-like applications to run on the web.

Well, those people might be 50% correct, desktop.com is no longer in business and you can only see it at web archive (the original desktop.com Web OS); however the same old techiques (now can be called AJAX), isn’t a joke anymore.

As I bring back my old little Mac Kernel back to life, it is still works like a champ in FireFox and IE 7. Allow popup window for the moment and click the image above to bring some of your good old memory back…

I did it for fun and learning back at 199x. It’s advanced JavaScript then and now. It were a mod from someone from German (sorry, no longer has your name to credit you). And Yes, the work is almost 10 years old and is still way cool.

Here’s another old school and yet still in good hand piece: “ToolMan DHTML Library“. The small yet snippy JavaScript allow you to create Drag & Drop, Sorting, Edit in Place. Best of all, it’s old 🙂

Thanks Tim for showing off the work.

click to play the MacOS 8AJAX and Web 2.0 is the hottest technical jargon this year (2007). All the sudden everyone has to talk about community building and develop those dynamic scripting effort.

In fact, back at 10 years ago (1997) Desktop.com had the vision and actually build up a business for what Google app is trying to do today. Back at the time some people from the North think it’s crazy and useless for fat desktop-like applications to run on the web.

Well, those people might be 50% correct, desktop.com is no longer in business and you can only see it at web archive (the original desktop.com Web OS); however the same old techiques (now can be called AJAX), isn’t a joke anymore.

As I bring back my old little Mac Kernel back to life, it is still works like a champ in FireFox and IE 7. Allow popup window for the moment and click the image above to bring some of your good old memory back…

I did it for fun and learning back at 199x. It’s advanced JavaScript then and now. It were a mod from someone from German (sorry, no longer has your name to credit you). And Yes, the work is almost 10 years old and is still way cool.

Here’s another old school and yet still in good hand piece: “ToolMan DHTML Library“. The small yet snippy JavaScript allow you to create Drag & Drop, Sorting, Edit in Place. Best of all, it’s old 🙂

Thanks Tim for showing off the work.

click to play the MacOS 8AJAX and Web 2.0 is the hottest technical jargon this year (2007). All the sudden everyone has to talk about community building and develop those dynamic scripting effort.

In fact, back at 10 years ago (1997) Desktop.com had the vision and actually build up a business for what Google app is trying to do today. Back at the time some people from the North think it’s crazy and useless for fat desktop-like applications to run on the web.

Well, those people might be 50% correct, desktop.com is no longer in business and you can only see it at web archive (the original desktop.com Web OS); however the same old techiques (now can be called AJAX), isn’t a joke anymore.

As I bring back my old little Mac Kernel back to life, it is still works like a champ in FireFox and IE 7. Allow popup window for the moment and click the image above to bring some of your good old memory back…

I did it for fun and learning back at 199x. It’s advanced JavaScript then and now. It were a mod from someone from German (sorry, no longer has your name to credit you). And Yes, the work is almost 10 years old and is still way cool.

Here’s another old school and yet still in good hand piece: “ToolMan DHTML Library“. The small yet snippy JavaScript allow you to create Drag & Drop, Sorting, Edit in Place. Best of all, it’s old 🙂

Thanks Tim for showing off the work.

click to play the MacOS 8AJAX and Web 2.0 is the hottest technical jargon this year (2007). All the sudden everyone has to talk about community building and develop those dynamic scripting effort.

In fact, back at 10 years ago (1997) Desktop.com had the vision and actually build up a business for what Google app is trying to do today. Back at the time some people from the North think it’s crazy and useless for fat desktop-like applications to run on the web.

Well, those people might be 50% correct, desktop.com is no longer in business and you can only see it at web archive (the original desktop.com Web OS); however the same old techiques (now can be called AJAX), isn’t a joke anymore.

As I bring back my old little Mac Kernel back to life, it is still works like a champ in FireFox and IE 7. Allow popup window for the moment and click the image above to bring some of your good old memory back…

I did it for fun and learning back at 199x. It’s advanced JavaScript then and now. It were a mod from someone from German (sorry, no longer has your name to credit you). And Yes, the work is almost 10 years old and is still way cool.

Here’s another old school and yet still in good hand piece: “ToolMan DHTML Library“. The small yet snippy JavaScript allow you to create Drag & Drop, Sorting, Edit in Place. Best of all, it’s old 🙂

Thanks Tim for showing off the work.

This article is written by vista on 2007/09/19

根據媒體報導,MIC揭露台灣網路購物將走向「群體智慧購物時代」。網友線上購物將透過社群推薦的評論,作為購買商品的主要參考依據;商家可以透過網路族群之間的認同感,作為網路行銷施力的新方向。

基本上筆者同意這個看法,但其實這並非最新的趨勢,許多先進的國家不但已經落實在電子商務的運用上,比方將購物與社群進行整合(國外稱之為 Social Commerce Social Shopping);甚至就連台灣本地,也有一些非衝動型的網友奉行這樣的邏輯在看待購物這件事。

以筆者為例,去年在採購筆記型電腦之前不但事先上過 PTT BBS的 nb-shopping板和 Mobile01網站去做過功課(瞭解規格與性價比等……),還到PChome線上購物和Yahoo!奇摩購物中心去比價。幾經確認之後,這才做了購物決策,買了現在用得順手的筆記型電腦。

這自然不單單只是筆者個人的行為,現在已經有許多網友懂得採納智慧購物的優點,或許這也是一些網站諸如 Fashion Guide、手機王、Mobile01、癮科技等受到青睞、快速崛起的原因之一。

唯獨購物本來應該是一件愉悅的過程,如果為了查詢商品的規格、比價和其他消費者的評價而奔波,那似乎有點辛苦哦!眼光放遠一點來看,這種購物行為甚至可能對消費者的興致和信心造成傷害。智慧購物的背後,是否需要和四處奔波畫上等號,筆者以為這是相關業界值得思考的地方。

倘若我們將刺激消費、提升銷售績效視為評價網路購物的諸多環節之一,那麼其中一個重要的核心指標,就應該是全面提升消費者本身的購買體驗。而如何刺激購物意願、協助消費決策,乃至於提供安全、便利且愉悅的購物經驗,則是網路購物業者所需面臨的一道課題。

MIC資深分析師周文卿曾建議國內業者可多利用 Web 2.0凝聚網友人氣,並藉由網路連結,包括連結至達人網站或知識網站,讓網友直接藉由其他網友推薦,購買商品。其實這就是「導購」的概念,雖然在臺灣比較少聽到這個名詞,但「導購」這個觀念在中國大陸卻普遍被流傳和使用。甚至對岸的朋友們開始習慣以「導購員」的禮遇頭銜來尊稱店員和推銷者。

從字面上來看,所謂的「導購」即是引導消費者找到想要的東西,進而促成購買的過程──無論是房屋仲介的從業人員協助欲購屋者找屋、看屋,最後完成房屋買賣的交易;抑或在零售業,由推銷員恰如其分的講解商品特色、功能(但不過度推銷,而輔以感性和理性的訴求),並嘗試解除消費者心理的種種疑慮,最後幫助消費者購買到屬意的商品。以上所舉例的協助消費者購買之過程,都可嘗試以「導購」的範疇來詮釋和著墨。

根據統計,全台上網人數已突破一千五百萬,而其中又有數百萬網路用戶有網路購物的習慣和行為。各種產業的業者若能適當導入「導購」的概念,同時提供最直接、明確以及值得信賴的商品資訊,協助消費者解除心中的各種疑慮,並藉此進行購物決策。如此一來,不僅能夠讓消費者節省時間和心力而順利完成購買商品的過程,也可提昇銷售者的績效與口碑。

畢竟「導購」的任務並不是只有完成銷售工作和滿足消費者的購物體驗而已,最重要的是要在消費者心目中形成良好的口碑效應!而「口碑行銷」,往往是最直接也是最有效力的傳播。

最近,已經有一些網購業者和網路公司開始思索「導購」的威力和樂趣,希冀透過一些Web 2.0的邏輯來建立導購網站,並以推薦、分享和評價的機制來幫助消費者確立購物意向,進而找到喜歡的商品。總而言之,多替潛在顧客用點心,便可以為消費者創造一點幸福的體驗──導購網站的崛起將為網路購物帶來一波新風潮,且讓我們拭目以待!

內蒙古小肥羊火鍋

這禮拜學長約聚餐,去到這間由學長開的內蒙古小肥羊。 其實早在去年就應該登門捧場了,但想說又是一家火鍋店,等過了3 個月再說…

開到現在還存在,想必是有兩把刷子,這次享用後,真的不是蓋的,想不到在原物料高漲的現在,學長還這麼用心,提供這麼好吃的食材給消費者!還吃到飽勒。

小肥羊第一個特色就是湯頭,這其實這不能跟麻辣鍋相比,做法從根本就不同。小肥羊的湯頭主要就是中藥材,由藥材逼出湯及食材的美味,可說是藥膳的代表之一。肉品強力推薦極品肥牛,看那均勻分布的油花就知道超讚。其他的美味如羊肉串,芝蘭的香氣加上小羔羊肉的甜,真讓人食指大動。所推薦的超冰鎮奶酒配上熱騰騰的鍋是一大絕配。由鮮奶八蒸八釀的38度烈酒有自然發出的甜香酒精,配上肥牛,讓口腔中擁滿自然的香甜,好像周星星電影中那股充滿幸福想跳舞的感覺。 這個東西,不建議牛飲的朋友使用…當然,不喝酒的小朋友及女眷,妳們可以喝連我都想搶的無限暢飲新鮮果汁囉!
不相信的人自己就來試試吧 — 內蒙古小肥羊 WEB SITE

這禮拜學長約聚餐,去到這間由學長開的內蒙古小肥羊。 其實早在去年就應該登門捧場了,但想說又是一家火鍋店,等過了3 個月再說…

開到現在還存在,想必是有兩把刷子,這次享用後,真的不是蓋的,想不到在原物料高漲的現在,學長還這麼用心,提供這麼好吃的食材給消費者!還吃到飽勒。

小肥羊第一個特色就是湯頭,這其實這不能跟麻辣鍋相比,做法從根本就不同。小肥羊的湯頭主要就是中藥材,由藥材逼出湯及食材的美味,可說是藥膳的代表之一。肉品強力推薦極品肥牛,看那均勻分布的油花就知道超讚。其他的美味如羊肉串,芝蘭的香氣加上小羔羊肉的甜,真讓人食指大動。所推薦的超冰鎮奶酒配上熱騰騰的鍋是一大絕配。由鮮奶八蒸八釀的38度烈酒有自然發出的甜香酒精,配上肥牛,讓口腔中擁滿自然的香甜,好像周星星電影中那股充滿幸福想跳舞的感覺。 這個東西,不建議牛飲的朋友使用…當然,不喝酒的小朋友及女眷,妳們可以喝連我都想搶的無限暢飲新鮮果汁囉!
不相信的人自己就來試試吧 — 內蒙古小肥羊 WEB SITE